Superbowl Sunday

This Sunday, it was time for the game that is, i guess, the US equiavelent of the FA cup - namely, the Superbowl with this year being particularly special in that it was the 40th Superbowl - this year held in Detroit and between the Pittsburgh Steelers and the Seattle Seahawks (How do they come up with these names? I havent a clue). Anyway, as you can imagine, a good number of Superbowl parties were going on and i made the decision not to attend any of them (cause i REALLY dislike American Football) and went to the cinema instead! hehehe

The Superbowl originally came in 1967 as a match between the winners of the established National Football League and the upstart American Football League - in the UK, this would be like if the winners of the Premier League played the winners of the first division. Anyway, aside from the football, its also become a major focus for advertising and Hollywood - the show on TV attracts a considerable audience and many companies are happy to pay through the nose for 30 second advertising slots. Not only that, they also pay a fortune to put together extra special adverts for the event - or wheel out their new trailers (we had ones for MI:3 and Pirates of the Caribbean 2 - others i may have missed). So, as with so many things these days its less about the event and more about how much money you can make off it. Incidentally, today was also a year since i arrived in Charleston for the first time (for my interview at the lab) - amazing how quickly that went.